UL System college athletes will soon be allowed to enter into sponsorship deals

The NIL policies go into effect July 1

By: - June 24, 2021 8:51 pm
Grambling State University

Grambling State University

Despite being the only basketball player in NCAA history to record multiple games with at least 10 points, 10 rebounds, 10 assists and 10 steals in her college career, Grambling State University alumna Shakyla Hill made nothing in endorsements or advertisement deals due to the NCAA’s amateur-status rules forbidding it.

“That young woman deserved the benefits of compensation for the use of her name, image and likeness,” University of Louisiana System President Jim Henderson said at a University of Louisiana Board of Supervisors meeting Thursday. 

Starting next week, athletes in colleges in the UL System won’t have to deal with those NCAA’s amateur-status rules prohibiting endorsement deals anymore, as the UL System has officially adopted policies that will allow college athletes to profit off their name, image and likeness.

Effective July 1, UL System college athletes can use their name, image and likeness to promote a business or corporation, run their own sports camp, make an appearance or sign an autograph in exchange for money.

The UL system includes Louisiana Tech, Grambling State, McNeese State, Nicholls State, Northwestern State, Southeastern Louisiana, University of Louisiana at Lafayette, University of Louisiana at Monroe and the University of New Orleans

The UL System adopted this new policy in response to the Louisiana Legislature passing Senate Bill 60 by Sen. Patrick Connick, R-Marrero, which allows the state’s college athletes to receive “compensation for the use of the athlete’s name, image, or likeness” without putting at risk their amateur status.

Gov. John Bel Edwards is expected to sign the bill into law. It puts university boards in charge of making up the policies for how their college athletes will get paid, though the bill does lay out some statewide guidelines. 

It prohibits student athletes from using a university’s trademarks, logos, uniforms or colors without express written permission from the university. College athletes also can’t endorse tobacco, alcohol, banned athletic substances or any form of sports betting. College athletes also cannot enter sponsorship agreements if they conflict with “the values of the postsecondary education institution.”

UL System college athletes will be required to attend five hours of annual training on “current NIL policies and practices as well as financial and life skills,” under the university’s policy. 

LSU’s Board of Supervisors adopted its own policy last week. Both LSU and the UL system’s policies will require college athletes to tell their university about any and all potential endorsement and sponsorship deals.

The UL system has issued a rule mandating that athletes tell their universities about endorsement and sponsorship deals seven days in advance of the deal going into effect. Individual schools can also adopt rules for “rush approval” — which would allow athletes’ sponsorships and other deals to get clearance in fewer than seven days if needed.

LSU athletes don’t have an advanced notice requirement for informing the university about endorsement or sponsorship deals.

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JC Canicosa
JC Canicosa

JC Canicosa is a former Louisiana Illuminator reporter. Prior to working with the Illuminator, Canicosa worked for Investigate-TV and The Loyola Maroon. Canicosa earned a bachelor’s degree in journalism from Loyola University New Orleans. At Loyola, he was the senior staff writer at The Maroon and the president of the school's chapter of the Society of Professional Journalists. Off the clock, Canicosa enjoys playing basketball, watching movies and dabbling in comedy writing.